Category Archives: Pristine

FROM VINTAGE TO PRISTINE: AN INTERVIEW

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In a sea of Los Angeles fashionistas,fashion wanna-bees, and fashion designers it’s a challenge to be fresh,afloat, and established. By infusing classic fashion techniques and her own contemporary twists, stylist Shavonna White is teaching fashion some new tricks. In a candid sit-down interview,Shavonna White plots out her company Vintage Pristine’s humble start, her inspirations, and eminent takeover of the fashion world.

By Rahni Porter

 Rahni Porter: What’s the inspiration for your company’s name, Vintage Pristine?

Shav White: Basically, vintage is something old. Pristine is bringing something new to life. With the name Vintage Pristine, I wanted to show that something tried-and-true could be re-created and made new.

RP: When and how did Vintage Pristine come into existence?

SW: I’ve been a wardrobe stylist since 2009. My start-up company was called SLM or Swag Like Mine. As time passed, my style and company name evolved into Vintage Pristine. The services provided by Vintage Pristine are fashion consulting,wardrobe styling, and personal shopping.

RP: What would a typical consultation with Vintage Pristine entail?

SW: The first order of business is to establish what aspect(s) of your style or wardrobe would you like to change or enhance. Basic questions to ask are: What are your preferences or favorite items to wear? What would you like to try? Do you want to simply add something new to your style or totally reinvent your image from scratch? What would you never consider as part of your new style integration?

For example, I wouldn’t suggest one of my clients were a bow-tie if they’ve already disclosed this is an item they would never want to try. My goal is for my clients to be comfortable and confident with their new look. Vintage Pristine also focuses on achieving that special look that will also consider the client’s price range.

RP: Describe your website.

SW: My website Vintage Pristine is hosted at Blogspothttp://www.vintagepristine.blogspot.com/). It’s a themed website for love and fashion. It includes my previous photoshoots and look books. My site also includes money saving fashion tips,price comparison/look for less, new styles and advice about love. I also host give-aways from time to time. Right now, I’m giving away a wallet that I designed. Basically, to me this website’s purpose is to make someone smile. Fashion can do that. It just makes me happy.

RP: What stylists do you look up to?

SW: Rachel Zoe is my favorite because of her versatility. I really admire how much she loves her job and that she works hard.

RP: What’s the stylist without the celebrity? What celebrities would you love to style?

SW: I would love to style Gabrielle Union because she’s beautiful. And I love the way First Lady Michelle Obama dresses and I would love to style her. Also there’s Denzel, Russel Brand,Katey Perry,Rihanna. Diddy. The list is so long, there are so many celebrities I look forward to dressing.

RP: I noticed that you mentioned several male celebrities. Most of the female stylists I’ve met focus on styling females. What is your experience in styling the male form?

SW: A good stylist should be able to style a man or a woman. I actually enjoy styling a man more than styling for women,because it’s simpler. With good styling you can make any man look great. Sometimes, I apply masculine attributes to my own style as well. I love dressing feminine. But, I love it taking it edgy,with a little masculine flair. For example, today I am wearing masculine rider boots with an otherwise feminine outfit.

RP: What are your favorite fashion houses?

SW: Most of all I enjoy tagless items, such as one of a kind vintage pieces, or even thrift finds. The famous designer brands I love are Betsey Johnson,Ralph Lauren, and Yves St. Laurent. I loved Yves St. Laurent even more when I learned how much he valued the beauty of the black model because of her curves. I really admire him for that.

RP: It’s very refreshing for a European designer to openly embrace ethnic models. How will you continue on in celebrating diversity in the fashion world?

SW: My look books and photo shoots include models of all ethnic backgrounds. Also, if anyone gives me a call I would style them.

RP: With the popularity of newcomers in the fashion industry, what makes you different from the rest? What would you say to any naysayers, any doubters of your abilities?

SW: When I style a client, I am one with that person. I focus on body type,age,personality and other factors to get a look they can be content about. I never look solely towards trends because my primary concern is bringing out the confidence in my clients. I style them from within.